AD CAMPAIGN + COLLATERAL + PHYSICAL & CONVERSATIONAL INTERFACE DESIGN x2

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useCounts

Every product we buy has an embedded bio-cost due to the energy and resources consumed in the early stages of its life cycle. From raw materials, to manufacturing, packaging, and transportation to the retail shelves, cost or impact of that product is in the red upon purchase. From the point we purchase the product, its sustainability is largely determined by our hands and habits. Let's look at grocery bags; paper, plastic, and cotton. 

 

BOOK SPREADS

 

EXPERIENCE DESIGN

I designed an experience called Check Out Lane to interact directly with people and explain Use Counts and the complexities surrounding even simple things like shopping bags. This roving, interactive display took 7 weeks to develop and test. It was built in 2 days–every aspect was customized and tailored from the ground up. 

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IMPRINT / COLLATERAL / PROMO

 

CONVERSATIONAL USER INTERFACE

 

EVIDENCE

The field of sustainability constantly evolves- we need to update the message with current evidence to reach younger and older audiences alike.

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UseCounts communicates the evidence in tangible and visceral ways and spread the messages of environmental sustainability.  

This advertising campaign is built upon the quantified, scientific research found in Life Cycle Assessments (LCA) from the Environment Agency, Cal Recycle, and the Clemson University

 

PROCESS